Learn how to create an effective Electronic Press Kit that will get you noticed by music industry professionals. This guide outlines the essential elements of an EPK for musicians.
Competition in the music industry is fierce. Getting the attention of labels, agents, promoters, venues, and various media outlets can be virtually impossible if you don’t approach it in the right way.
This guide offers insider knowledge on how to put together a successful Electronic Press Kit for artists in the music industry.
What is an Electronic Press Kit?
An Electronic Press Kit (EPK) is effectively a resume or CV for musicians, artists, bands, and DJs. An EPK is essentially your online media/marketing portfolio, designed to provide simple access to all your essential information.
EPK’s are also one of the most professional tools to showcase your talents to the music industry. They are submitted by email to labels, booking agents, promoters, venues, media, and anyone who would like to learn more about you and your music. EPK’s are attached to emails either as a digital file such as a PDF or as a link to a hosted file or EPK landing page.
Moreover, an EPK should feature your artist bio, music, images, tour dates, relevant media, achievements, links to your social media or online presence, and contact details. A successful EPK represents you as an artist, your brand, and musical identity.
Creating an EPK for Musicians
There are several websites such as SonicBids, Reverb Nation, Adobe Spark, and Wix which offer tools to create Electronic Press Kits and hosted landing pages. The format you choose is up to your preferences. However, when creating your EPK, consider the following tips:
- Keep your EPK simple and to the point. Provide all your relevant information in a way that is easy to read and quickly scannable.
- Include your very best material. Keep your EPK concise and relevant.
- Your EPK should always be kept up to date. Keeping a well-organized press kit current should only take a few moments.
- Make sure your EPK represents your brand accurately. Don’t overhype, exaggerate, lie or include irrelevant information.
- Design an Electronic Press Kit that stands out from the competition by making it eye-catching and unique, without going overboard.
- Be cautious of your EPK’s file size when attaching it to emails. Large digital files may get flagged, sent to the Spam folder, or rejected by the recipient. Instead, use links to content on the web such as SoundCloud or Youtube.
- Avoid sending .zip files or other compressed file attachments with your email. These will not get opened.
- It’s also a good idea to have a printed version of your EPK on hand at events where you may run into industry professionals.
What to Include
Let’s break down the essential elements of an Electronic Press Kit (EPK) for artists in the music industry.
Your music is the most crucial element of your EPK. People often play the first few tracks featured on your EPK, so include your very best three tracks at the top of the list in order. Not sure how to rank your music? Turn to fan feedback, purchase history, production quality, or stream counts to help you decide.
Your biography is another fundamental part of the press kit. This is your chance to spotlight the highlights of your career. Include brief details of any previous or upcoming releases, milestone achievements, collaborations, recent shows at notable venues, and any significant endorsements.
Bio’s should be well-written, clear and concise. Provide enough detail to give an insight, but not so detailed that it becomes tiresome to read. Avoid telling your entire musical journey. Moreover, keep your bio short, relevant, and up-to-date.
It is also recommended to prepare different length versions of your bio for different media purposes. Keep a short version and a longer version.
Photos and Artwork
Professional looking photographs are a must for any press kit. Be sure to include a compilation of vertical and horizontal hi-resolution photos to fit the varying layouts preferences of different media outlets.
Also, high-quality press shots will have large file sizes. Uploading them to a Dropbox folder or another shareable link for ease of access works better than attaching large files to emails.
Logos and Branding
It’s also a good idea to provide your logo or any branding material if you have any. Also, be sure to include a scalable vector image of your logo for promoters and venues who will use it on any promotional material.
Having a video that captures your artistic personality or demonstrates your live performances will likely help you. Moreover, music videos or promotional videos provide multimedia content for writers to share with their readers. Music writers are far more likely to feature an artist with a compelling video that accompanies their music. Similarly, promoters are more likely to book you for a gig if you have a great live video showing off your chops and stage presence.
Provide links to your brand’s online presence. Include links to your website, social media, music, videos, and anywhere else that offers additional information about your brand. Also, make sure all your artist social media profiles are regularly updated.
Moreover, label all of your links so they are easily identifiable. For example, social media, official website, any places where people can listen or purchase your music.
Press and Testimonials
If you’ve been featured or interviewed in magazines and websites, be sure to include links to any press coverage or short quotes from the release. Also, add any favorable reviews or testimonials from respected industry professionals. A few key points of interest will help to build up your profile and presentation.
Do you have upcoming tour dates? Listing forthcoming gigs, tours, or shows helps booking agents work around your current schedule. Additionally, anyone mentioning you on a radio show, podcast or in a blog post can include the dates and help promote them.
Finally, don’t forget to provide your contact information. Include your management teams contact details as well if applicable.
Once you’ve completed your EPK, make it readily available. Many musicians and DJs use Dropbox or similar file hosting services to create accessible links they share in emails. Also, if you have an official website, make your EPK downloadable or accessible from the site. Lastly, print out a few copies you can hand out while out on the road. Good luck!